Motorola use Facebook and Friendster to go Social

This post is about an interesting initiative from Motorola and its Philippine agency Ogilvy who have launched a first social application on Facebook and Friendster Media to Mobile. “Motomashup”

When The Agency contacted us to see how to develop a social application to promote a new Moto series of phones, I was immediately interested by the pitch, which was to offer Free Music, accessible on multi devices, highlighting the local music scene.

Motorola wanted to launch a new Music phone and they wanted to promote it via the offer of exclusive Mashup songs of local bands. It was really interesting because they will offer a chance for these bands to present themselves to the powerful audience of the social networks.

When we also explained to them that the rules in social networks are based on interaction and conversation they right away accepted to play the game offering a place for feedback and comments about the phone models.

At the same time the project was innovate in the sense that the application provided by MobiTMS was based around a bridge, media to mobile, offering users to send a Free SMS to friends to invite them to discover the bands … and the new Motophones… with a direct access to a rich mobile web site included in the SMS .

We will see what the consumers say about this new form of ads which provides users with value and which is based on interaction. But we can already see after the first week that the feedback is really encouraging

Motomashup application on Facebook: http://www.facebook.com/apps/application.php?id=20368266071

Motomashup on Friendster
http://www.widgets.friendster.com/motomashup