The decline of the mobile software industry

A "really" interesting post on the Michael Mace blog "Mobile Opportunity"
Read this post and you will understand better why we (MobiTMS) develop web applications for Mobile and not native appli, and why TMS search our barcode search engine accessible via mobile browser (or social networks widgets) has more chance to develop the awareness of the QR and 2D barcodes than an application to download.

"Mobile Applications rip
Summary: The business of making native apps for mobile devices is dying, crushed by a fragmented market and restrictive business practices. The problems are so bad that the mobile web, despite its many technical drawbacks, is now a better way to deliver new functionality to mobiles. I think this will drive a rapid rise in mobile web development, largely replacing the mobile app business. This has huge implications for mobile operators, handset companies, developers, and users......
more here on the blog of Michael (read to comment as well)

TMS Search the 2D barcodes search engine now in Bebo

After the launching in Facebook last week, MobiTMS continue the deployment of applications on social Networks by the launching of "TMS Search" in Bebo
Now the Bebo subscribers can easily link the web desktop to their mobile phone to save and share videos, musics and other goods with friends via Mobile. (you can try some code in the "code feed" section)

Facebook Applications

"Who has never felt the frustration to see a cool video alone on a web site and unable to physically share the fun with friends? TMS offers you now a user friendly way to save it on your mobile and share it at anytime and anywhere with your friends.

MobiTMS launch today in Facebook (and other Social Networks) a suite of applications to link web desktop direct to mobile and to develop awareness of 2D barcodes and TMS services.

The first application "TMS Search" allows the preview of the mobile landing page associated to a TMS Code and 2D barcode and to send the link directly to a mobile phone. The service also offers users the ability to create their own TMS code and 2D barcode associated to a “mobilized” content or to reference an existing 2D barcode in TMS Search to increase its audience. In complement the service offers access to a feed of codes to get a direct mobile access to goods such as popular videos.

more about mobiTMS here www.mobitms.com

MobiTMS is "Completement" ISSUU fan !!

MobiTMS "Season 1" portfolio

Surprise, Surprise, Social Networking Ads Suck

read on tech dirt blog

The good question is whether or not social networking sites were really the big moneymakers they claimed to be.

and the good answer is that the social networking sites had done a good job in doing an "upfront" monetization, with MySpace getting a guaranteed ad deal from Google and Facebook getting a guaranteed deal from Microsoft. However, all the details suggested that on the backend things were pretty ugly. It's not hard to figure out why. Ads work on Google because people are looking for information. They do a search, and if the advertisement shows information that helps with the query, that makes everyone happy. However, when it comes to a social network, usage is quite different. People aren't looking for information about products -- they're looking to communicate with friends. In that environment, ads are seen as an intrusion -- which is the exact opposite of ads in a search world. That explains why Facebook was so focused on its Beacon offering, which was designed to try (rather unsuccessfully so far) to make an advertisement about communicating with your friends.

With all that said, I estimated that within a year, advertisers would begin to back away from social network advertising, unless some new, more effective, mechanism was found. I figured it would take about a year, because the mindset of advertisers would still be focused on just getting ads on these "hot properties" and it would take some time before they realized that no one looked at the ads. Apparently, my estimate was wrong. Brands are already staying away. At least, that was a major point behind Google missing its earnings estimates. It seems unlikely that this situation will get much better, unless social networks really do come up with a different form of advertising. They need to recognize that simply throwing up ads doesn't work any more. An advertisement can't be intrusive. It can't be annoying. It needs to be relevant and wanted.

Our feeling is that a good way to advertise on social network should be to develop attractive mini applications which are susceptible to offer a good deal to the users... stay connected to see our next announcement (soon) in that sense.