Future Bright for Widgets, Say Media Execs
(Media Summit in New York
Advertisers and media companies are beginning to embrace the power of widgets, particularly those thousands of mini-applications that have sprouted up on social networks like MySpace and Facebook
Those close to the phenomenon predict a robust moneymaking future for widgets, i.e. small Web-based programs or content packages that users can easily download and take with them to other sites though several basic business practices need to be established, said a group of panelists at the McGraw Hill Companies' Media Summit inNew York
In the future, content and ad portability will be so commonplace to the Web that "every consumer facing Web site will be a collection of widgets," said Eric Alterman, chairman, KickApps, a firm that produces widgets for various companies. Alterman predicted that online ad networks will essentially become distribution networks widgets, and later boldly stated that as widgets take hold "all the money on the Internet will be in that space...and traditional media will be a leader."
Right now, traditional media is still figuring out its role, said Dan Riess, vp, marketing and ad solutions, Turner. Riess said that CNN.com has had tremendous success in letting users grab mini-versions of the news site for their RSS readers or social networking profiles, but not every traditional media company has figured out how to uses widgets or how to cash them in."Right now, widgets have two values for us," he said, namely marketing and media. While marketing is easier to swallow for media companies, said Reiss, using widgets are a form of media, which need to be monetized, "gets a little trickier. It's not as clear.
"Riess acknowledged that as content becomes more and more portable, "It's increasingly hard for sites to expect users to come through your door." Yet that often means a loss of control, and often, some sort of "revenue share situation. That isn't as exciting for a media company."
The MobiTMS social application "TMS Search" (the search engine of barcodes which offer users to preview a 2D barcode and send it to his phone) can be find actually in Facebook, Bebo, Friendster, MySpace, Ning...
Advertisers and media companies are beginning to embrace the power of widgets, particularly those thousands of mini-applications that have sprouted up on social networks like MySpace and Facebook
Those close to the phenomenon predict a robust moneymaking future for widgets, i.e. small Web-based programs or content packages that users can easily download and take with them to other sites though several basic business practices need to be established, said a group of panelists at the McGraw Hill Companies' Media Summit in
In the future, content and ad portability will be so commonplace to the Web that "every consumer facing Web site will be a collection of widgets," said Eric Alterman, chairman, KickApps, a firm that produces widgets for various companies. Alterman predicted that online ad networks will essentially become distribution networks widgets, and later boldly stated that as widgets take hold "all the money on the Internet will be in that space...and traditional media will be a leader."
Right now, traditional media is still figuring out its role, said Dan Riess, vp, marketing and ad solutions, Turner. Riess said that CNN.com has had tremendous success in letting users grab mini-versions of the news site for their RSS readers or social networking profiles, but not every traditional media company has figured out how to uses widgets or how to cash them in."Right now, widgets have two values for us," he said, namely marketing and media. While marketing is easier to swallow for media companies, said Reiss, using widgets are a form of media, which need to be monetized, "gets a little trickier. It's not as clear.
"Riess acknowledged that as content becomes more and more portable, "It's increasingly hard for sites to expect users to come through your door." Yet that often means a loss of control, and often, some sort of "revenue share situation. That isn't as exciting for a media company."
The MobiTMS social application "TMS Search" (the search engine of barcodes which offer users to preview a 2D barcode and send it to his phone) can be find actually in Facebook, Bebo, Friendster, MySpace, Ning...
Comments